Campaign and packaging concept for Kate Spade.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/8628f1aefcb001e7f649196efa13df78/0dc0f46b479c5fd8fa05823a54599fe85f1eb374650904cf2d6e92300655b10e4e63802fd54778e9_rw_1920.jpg?h=350374c4866129480949dd379dd7ef59)
To celebrate the 25th anniversary of Kate Spade, Taste by Kate Spade is a collection inspired by all things sweet - encouraging the customer to "treat" themselves to a Kate Spade accessory.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/8628f1aefcb001e7f649196efa13df78/ffb57241c0c0f98452fd432aabdc2e27957782b15e60a4dc928ea45e05442a846ea0c3a32e1b6f0a_rw_1920.jpg?h=cba89e6f48e76a05b0b3af94e098cc03)
To align with the brand, the copy was written with their signature playful wit and charm.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/8628f1aefcb001e7f649196efa13df78/d01d064782ad2ea8162cc23b2046022165334d277c159086729ee5b7d33fa816b095f6298e11c0ce_rw_1920.jpg?h=9d1722581a0881d058a1ed8059eb9962)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/8628f1aefcb001e7f649196efa13df78/949cc224687279e37a50b99b9c2a34ffcc2bdbc4fb43e005bced0afe6ed300fd0e5915a1f28cb412_rw_1920.jpg?h=d28711d2d32569a6888d818f5f489c36)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/8628f1aefcb001e7f649196efa13df78/50cef15f7ac42a9f5c11c9446982ef49a252ec3e15e64d0879e194ec475c13e330bb00556b1ea07f_rw_1920.jpg?h=aaf008b7ae9cd0029932ee4bb2606347)
Staying within the treat theme, the packaging coordinates with the specific dessert it is inspired by. For example, the socks are packaged in a macaron box, the scarf is packaged in a donut box and the bag is packaged in a cake box.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/8628f1aefcb001e7f649196efa13df78/2ccca86febb4d082a2e26431b14aeb4025a4d25da399e8581d22093b9db3859785308486db0d64d1_rw_1920.jpg?h=20971f6159dfd42ab4f2fe8dc1a88d96)
Packaging: Mohawk Britehue Vellum Blue, Mohawk Britehue Vellum Ultra Fuchsia, Mohawk Britehue Vellum Violet & Mohawk Via Vellum Leaf Green
Photography by Peter Hobbs